But What Do You Do?

I have luckily been the Marketing Director for Westside Pizza for about five months now. I really love my job and I actually enjoy going into work during the week. I love talking about how awesome my job is which includes highlights of playing darts with my hilarious bosses and doing photoshoots with pizza. As much as people know that my job is "a good job" they have no idea what a marketing director does.

People ask what I do on a day to day basis; however, my job isn't a typical 9-5. I should start off with saying that I don't work on Mondays and our work day start at 10. Yes. You are allowed to feel jealous. :P 

On Tuesdays, we have our group meeting. I meet with my bosses and we talk about how our projects are doing and what needs to get done this week. After our meeting we work for a couple hours and then we have a dart tournament to see who gets to pick where we get to eat for our weekly office lunch. 

Now the actual work bit. 

First, I clock into work. Then I check the social media accounts and see if I need to respond to anything or put out new content. I respond to emails about menu proofs or questions from franchisees or sales people.

Next, I get to work on whatever project I have going on. The project depends on where we are in our promotion cycle. If a new promotion is coming up, my day consists of a lot of planning, graphic design, photography, designing emails. 

When I am done with the next promotion, I have time to work on other projects! That can range from fixing something on our website to creating TV menu slides to compiling a marketing report to
editing footage. I was working on upgrading our app for the past several months, which included getting certain rights and certificates and now we're on to the next to continue to improve and help our consumers. I have also been working on a project to help my bosses rate how our franchisees are doing. I have worked on several internal projects to help certain aspects run smoother. I help with the set up of new locations with regards to setting up their Facebook, Website, Menu, and App. 

At the end the month I go over reports with my boss to see how our promotions are doing and we analysis the effectiveness of what we are doing.

I am also continually seeking out new marketing opportunities for us to try out. I think this is one of the hardest parts of my job because you can't tell if something is going to work until after you try it. So we could be throwing our money down a drain and not know it until months later.